"[At the LEGO Group,] play is not restricted to brick-building sessions or co-creation with children, it's part of the DNA. 'Hotspots' - areas furnished with games such as table football - pop up among team spaces throughout the studio, encouraging people to relax and connect with colleagues[...] This type of playfulness relies upon a spirit of trust, something that is reinforced by the physical openness and relaxed atmosphere of the working environment."

"The energy and mood of the place throbs throughout the day. The lunchtime hubbub of people connecting over meals gives way to an afternoon lull, when both structured and serendipitous meetings take place. Light, open and airy, this multi-functional space provides an air lock between the designer's studio and the rest of the LEGO business, a visual break from the colourful bricks they spend so much time with."

"Behind secure doors, and off limits to all except designers and children [...] the open plan studio bursts with activity. Team boundaries are defined by banners and brick sculptures, while designers express their individuality through objects and imagery on display in their workplaces. Manga comics, GI JOE™ collectibles or TRANSFORMERS™ serve as inspiration for some, while the die-hard 'brick fans' can be identified by curious LEGO brick combinations that litter their desks."